Hi, I'm Daniel

I help people work in more
flexible and productive ways

Technology works best when it's built around people. That's why every partnership starts with a conversation.

BOOK A CALL WITH ME
Daniel Avinir, co-founder and CEO of Solid Systems, smiling in a navy shirt
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Human first, always

I have a love and passion for people, their minds, technology, and nature.

Technology should help good people do better work, not make work more complicated.

I believe in empowering people to work in increasingly flexible and productive ways, helping them unlock the collaboration potential and leading the cultural & technological change of our time. Microsoft and AI are some of the innovative solutions helping them do just that.

The partnership

Every recommendation starts with understanding how your business works.

Clients don't need another provider to coordinate, or a ready-made solution looking for a problem. They need one accountable partner who listens first, then helps them separate the urgent fixes from the next sensible improvements.

How I work

Recommendations follow an assessment,
never a ready-made solution.

That's why most of my conversations with leaders start the same way: a short call, and then a proper look at what's really in place.

CEO
On keeping clients safe

“Email attacks are becoming increasingly sophisticated, and protecting our clients from these evolving threats requires the best technology and expertise.”

in his words

“We chose Sendmarc because of their proven track record, powerful platform, and commitment to making the internet a safer place for everyone.”

Read the Sendmarc partnership story →

Our Story

Who we are at Solid.

Solid Systems is a technology management partner focused on helping organisations run secure, well-managed and forward-looking technology environments.

We specialise in the Microsoft ecosystem — Microsoft 365, Azure and modern cloud infrastructure — working alongside leadership teams to keep their technology stable, secure and aligned with how the business operates and grows. Our team pairs deep technical expertise with a strong service culture: people who take ownership, communicate clearly and genuinely care about the organisations they support.

Our Core Values
We are Human First
We are Trusted & Trustworthy
We Say it, We Own it, We Do it
We Raise the Bar
We Adapt and Evolve

We're human, not robots.

Our People

Strengthen human connections to make a positive impact in people's lives.

Our Work

By building a human-centric partnership, we ensure the technology businesses rely on is secure and well supported.

Two decades of technology waves.

We help companies move with it, not just survive it.

Co-founders Daniel Avinir and Michael Claxton, smiling in white Solid polo shirts
Daniel & Michael · friends since primary school
2003
Solid Systems is founded

Founded by Daniel Avinir and Michael Claxton — primary school best friends who turned a lifelong friendship into a technology business.

2003 — 2007
The Connected Office

Computers, email, internet, printers and local networks became essential.

What changedWork moved from paper to digital.
2007 — 2012
The Always-On Internet Era

Broadband, websites, remote access and online systems became business-critical.

What changedDowntime was no longer acceptable.
2012 — 2017
The Cloud Shift

Email, files, servers and systems moved into the cloud.

What changedInfrastructure became flexible and scalable.
2017 — 2021
The Modern Workplace

Teams began working, meeting and collaborating from anywhere.

What changedWork became location-independent.
2021 — 2024
The Secure Digital Workplace

Cybersecurity, identity, devices, and data protection became critical.

What changedSecurity became central to business operations.
2024 — TODAY
The AI-Powered Workplace

AI and Copilot are becoming part of everyday work.

Writing. Searching. Summarising. Automating. Deciding.

What changedWork itself is being redefined.
technology for humans

People first. Technology second.

I've spent more than two decades helping businesses through every wave of technology. What hasn't changed is what makes the difference: the people using it.

Whether I'm presenting to a room of leaders, talking a client through their Systems Review, or catching up with the team, it always comes back to human connection.